Sunday, 3 July 2011

Toyota Etios LIVA Launched

The concept vehicles of Etios and Etios Liva were first unveiled at Auto Expo last year in Delhi and later travelled to across the country with the 'Toyota Q-World' reaching out to more than one lakh prospective customers, Toyota said.
The company had earlier deferred its launch from April to June. The decision was taken to reduce the long waiting period resulting from the overwhelming response received for the Etios.
The concept vehicles of Etios and Etios Liva were first unveiled at Auto Expo last year in Delhi and later travelled to across the country with the 'Toyota Q-World' reaching out to more than one lakh prospective customers, Toyota said.
The J variant is priced at Rs 3.99 lakhs and the G variant is priced at Rs 4.59 lakhs. This will make the 1.2-litre car from the world's top carmaker competitive, the fastest-growing segment in the 2.5-million Indian passenger car market, and force rivals to consider price cuts.
"With Liva we will now be a complete manufacturer in India, offering a full range of products including the luxury SUV Prado... Liva is a very useful stylish and dynamic car," Toyota Kirloskar Motor Managing Director Hiroshi Nakagawa said"We will increase the production of the second plant from 70,000 units to 1,20,000 units to shorten the waiting period for Etios and meet future demand of Liva," Nakagawa said .
Japanese carmaker Toyota has launched the petrol variant of its much anticipated small car Liva in India, priced between Rs 3.99 lakh and Rs 5.99 lakh.
The auto major has also invested Rs 3,200 crore to set up its second manufacturing facility in Bangalore.